Marketing Success

The Australian Newspaper

?The man credited with tightening Harvey Norman? extraordinary grip in the retail PC market, Tony Gattari  is now selling his secrets.?

David Berkman - Director - Flexirent Capital

?Within 10 years we have a public company worth over $600m ? and that is from a standing start. Thank you Tony! What stands out in my memories is Tony talking straight common sense from the perspective of what customers actually want. Not what we may want to sell ? but what customers want to see, hear and buy.?

Bill Crichton - MD - Sanyo Australia

?Tony Gattari is not only genuine, but genuinely interested in business today, and how people go about their growth in the business world. Marketing has been Tony's real passion since his days of helping small proprietors grow themselves and their business franchises within.?

Peter Stirling - Managing Editor - My Business

?As a marketer, Tony Gattari is a natural-born salesman.  As far as he is concerned, marketing that does not lead to sales - and sooner rather than later - is a waste of space and money. With sales as the target, the marketing arrows in Tony's excellent new book fly unerringly to the target - building the bottom line.?

Richard Eastmead - Proprietor - The Good Guys Penrith

"I have known Tony Gattari for many years and worked with him during the early days of the incredible growth of Harvey Norman Computers.  I have always said that Tony was put on this earth as a marketer.  His passion and enthusiasm is always contagious and his street smart, gorilla marketing concepts have seen real world results. This book will give you plenty of usable ideas and concepts without the usual academic psycho babble that you will find in many other marketing books."

Peter Irvine - Co-Founder - Gloria Jeans Coffees

?Any book, thoughts or ideas that challenges the Marketing mindsets, is fantastic. Too much money is wasted in marketing, where people aren?t consistent, trying to satisfying other people other than the target audience the marketing is aimed at and in many cases, they are looking for a magic bullet that will turn their product or service into an instant success. This book encourages consistency and challenges the traditional marketing mindset and those that look for this magic bullet.?

Alan King - Executive Chairman - A.S.K Solutions Group

"I have known Tony Gattari and his company the Achievers Group for over 5 years

Over this time I have watched and admired the way Tony has successfully mover from the big corporate world of Harvey Norman to the entrepreneurial world in which he now operates. Having done this myself some 22 years ago , I know just how tough such a transition is to make.

Amongst a number of talents and skills , I would probably rate ?persistence? as the greatest quality of the Achievers Group??..persistence , not in the sense of being annoying , but in the sense of consistency. It is not always easy to stay in front of your customers and prospects, but Tony does this incredibly well.

ASK Solutions is proud to be a partner of the Achievers Group."

Anthony Harrison - Managing Director - Brandwave 

"Marketing can often be over-analyzed but you, Tony, through your inspiring, light-hearted way, enable people to see that, although essential to the success of any business, marketing need not be too complicated or expensive. Through careful, clever and creative marketing that is executed with excellence to the correct target group, organizations will see an impact in their sales. Tony, your genuine passion for the success of business and your belief in people and people?s vision comes out through this must-read marketing book."

Michael Schildberger - Managing Director - Business Essentials Pty Ltd

"At Business Essentials we have been closely involved with Tony Gattari and the Achievers Group and value the relationship. Tony provides our business subscribers with much useful advice.  His latest marketing book is another example of his expertise and his wonderful down to earth way of passing on really beneficial tips which anyone in business will find extremely helpful.  Each month on our Business Essentials audio programs we hear from experts.  Tony Gattari?s advice, as outlined in his new book, is among the best."