"Virtually everyone is a a motivator in one way or another- when we're persuading a friend to lose weight, or giving a pep talk to our kids, or trying to help a batter out of a slump. The 12 guidelines in this book are quite simple, and they can be mastered by anyone."
-Alan Loy McGinnis
Alan Loy McGinnis, author of the best-selling book The Friendship Factor, studies the great leaders throughout history, the most effective organizations, and many prominent psychologists to discover their motivtional secrets. There are actually a small number of principles used by good motivators, and the best leaders were using them long before psychology had a name.
Fascinating case studies and anecdotes about Lee Iacocca, Sandra Day O'Connor, and many others show how you can put 12 key principles to work in your family or organization. Whethter you are a parent, executive, teacher, or friend, you can gain the satisfaction that comes from Bring Out The Best In People.
DR. ALAN LOY McGINNIS is codirector of Valley Counseling Center in Glendale, California. He holds degrees from Wheaton, Columbia, Princeton, and Fuller. The author of Confidence and the best-selling book The Friendship Factor- which now has more than a million copies in print- he writes regularly for dozens of magazines, including Reader's Digest, Guideposts, and Good Housekeeping. He is a popular speaker to televition, radio, and corporate audiences.